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Megan Epler Wood designed and managed the Build Back Better: Reconstructing Governmental Systems and Policies Roundtable at Harvard Extension on November 19, 2020, with 30 speakers and participants debating tourism governance design from leading agencies in Europe, the Americas, and Asia.
Videos with innovative concepts were presented in advance by organizations including the OECD, the Travel Foundation and PATA who were partners in the event, and McKinsey & Company. Students and invited experts attended via webinar. The goal of the effort was to supply a range of optimal government structures which can yield consistent sustainability outcomes.
Results will be released in early 2021.
EplerWood International worked with PATA to develop a Marshall Plan for Financing Tourism Economic Recovery: Can the Asia Pacific Lead the World? which concluded that Investment Hubs, located in tourism destinations, are the most innovative and practical design to move sustainable tourism forward during the recovery.
The concept was delivered via a white paper and keynote speech to a high-ranking group of finance and tourism experts in the Asia Pacific region on October 7, 2020. Read the final results from the Financing Recovery in Response to the COVID- 19 Downturn Roundtable which calls for the creation of a new governance structure, guided by Centers for Destination Information and Technology based in Sustainable Tourism Investment Hubs.
“The earth’s greatest treasures are cracking under the weight of the soaring tourism economy. New data-driven systems to identify the cost of managing tourism’s most valued assets are required to stem a growing crisis in global tourism management. With the right leadership, finance and analysis in place, a whole new generation of tourism professionals can move forward and erase the invisible burden while benefiting millions around the globe.”
Megan Epler Wood, Principal